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Advocacy toolkit: Influencing the post-2015 development agenda
Stakeholder Forum and CIVICUS in collaboration with UN DESA developed an Advocacy toolkit: Influencing the post-2015 development agenda for civil society and other stakeholders that wish to influence the post-2015 development agenda. It aims to equip advocates and activists with relevant information and tools to enable them to develop and implement an effective post-2015 advocacy strategy.
A companion to the toolkit, Engaging with the Media provides a guide to the strategic use of the media and social media in the context of post-2015 advocacy. The media guide provides advice and guidance on how to target your messages for broadcast, press and social media; identify and build relationships with journalists; conduct interviews and hold press conferences, in order to deliver your post-2015 advocacy messages to a wider audience.
Both guides provide ready-made tools, templates, case studies and top tips for each stage of your post-2015 advocacy work. They support activities at the national, regional and international levels and cater for all levels of experience in the post-2015 development agenda and in advocacy and media work.
An interactive, online version of the advocacy toolkit will be made available by June, along with translations of all content into French, Spanish and Portuguese. New audio-visual content, updates and analysis will also be provided online, so keep checking www.SD2015.org for more details.